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Green Marketing Integrity: Holding Banks & Businesses Accountable
May 11 @ 5:30 pm – 7:30 pm PDT
Special guest Lynne Marie Auzenne
The B Corp Banking Model – A Viable Framework for Sustainable Banking and Regenerative Business Practices.
Businesses, including banks, make bold and impressive claims when it comes to their commitments to our communities and the planet. Greenwashing pays as consumers, particularly Gen Z, make decisions based on the ethos of businesses. We need to raise the bar for green marketing integrity.
How can sustainable and ethical banking, and all business for that matter, credibly differentiate and signal trustworthiness and deep commitment to green practices?
One model has been tested and adopted by over 6,000 businesses in more than 80 countries – B Lab’s Impact Assessment. We’ll explore this growing movement and how B Lab’s resources can be leveraged for almost any business to be greener and to communicate their commitment to people and the planet in context and with credibility.
There will be time for questions from the audience.
There is no charge for this online event, but you must register in advance Once you do, you will receive a confirmation email with the link to join the meeting. This will also enable us to inform you if there are any last minute announcements, instructions or other information. Thank you.
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